P L A N T P O T 2 0 1 7

:: by Lizzie


Hi guys, for those of you interested I wanted to share a quick close up of this year’s Plant Pot exhibition, curated by me and housed upstairs at SMUG for London Design Festival as part of the Islington Design District.


Plant Pot is a collection of 12 one-off pots designed and made by friends of SMUG. I commission each designer to produce a pot using any material of their choice. The only guidelines being that it must fit on a 12cm deep shelf and hold a plant.


This year marks the third (and probably final) year of the show. I have loved cherry picking designers to work with, planting and curating the show. It also remains the most instagrammed project we’ve ever produced here at SMUG. It’s been a big success and really well received each year so thank you so much for your interest in it and for your shares of it in it’s various incarnations over the years. A huge special thanks goes out the 12 designers who took part for the 2017 show.


The designers this year are : Make & Matter, Origami Est, Forest & Found, Benjamin Craven. Rosie Drake-Knight, All The Ways To Say, The Lovely Drawer, FreddiedeLanka, Daniel Gleadall, Lizzie Scarlett Towndorw, Earl of East London and Lizzie Evans.


Each pot is shown below in order from left to right, top to bottom (as the designers names are listed above). Take a look and let me know your favourite. You can find the instagram handles for every designer tagged in the group shot on my instagram feed @ifeelsmug


I look forward to sharing a new group show with you next year that’s a little different. Thanks for reading, Lizzie :)




























Photos by Manolya Isik


christmas and holiday blend artwork reveal

:: by Lizzie


As you know I’ve been a busy bee this year working on various design projects. I realise it’s about time I show you a little more of what I’ve been up to. It’s certainly the right season to show you the artwork I produced for Ozone’s Christmas and Holiday blends.


Established in 1998, Ozone Coffee Roasters is a New Zealand based specialty coffee roastery. In 2010 they launched in the UK with their Leonard Street location near Old Street roundabout, not too far away from SMUG. When I started work on CAFE SMUG a couple of years ago, Ozone stepped in to help as our coffee experts and have trained our baristas and supplied us with coffee ever since.


Friends at Ozone approached me earlier in the year to ask if I’d be interested in coming up with the artwork for their 2016 Christmas and Holliday blends and this is the result. My goal was develop a festive aesthetic which could work within two very different climates. One for the UK ‘Christmas’ blend, and one for the New Zealand ‘Holiday’ blend. So I pieced together two complimentary designs  made up of bold but loose brush strokes with abstract tree motifs influenced by traditional Christmas trees from both Ozone’s homelands, New Zealand and the UK. So ‘Merry Christmas’, or ‘Happy Holidays’ one and all! Have a good one, whichever side of the world you’re on. :) x












how to make a christmas cracker

:: by Lizzie


Hi guys, I’ve been getting a little bit crafty in the lead up to Christmas and I wanted to share with you one of the things I’ve been making – Christmas Crackers! Having launched my Lizzie for SMUG collection this year, I thought it would be nice to use my wrapping papers to make something special for Christmas. Here I’ll take you through the making process, step-by-step, explaining all you’ll need to make your very own Christmas Crackers. It’s pretty easy and very satisfying, so if you have time, give it a go and let me know how you get on.


You will need:

Wrapping paper

3 loo rolls

Cracker snappers

Double sided sticky tape

String or ribbon




Gifts/hat/joke to fill your cracker with


First you’ll need to cut out some 30 cm x 20 cm pieces of paper. I used my own Lizzie for SMUG papers in ‘Life Drawing‘ and ‘Patio‘. The thinner the paper, the easier job you’ll have tying the ends but having slightly thicker paper does look and feel more classy in my opinion.






Measure 10 cm from each end (assuming you have 10 cm loo rolls – if you have longer ones, then you’ll need to calculate the amount of paper left over either end when you place your loo roll in the centre along the 30 cm top edge) Score two lines top to bottom along these measurements and fold, then unfold the paper along the lines.






Now it’s time to add your cracker snapper. This is the most important bit! A cracker that doesn’t snap isn’t a cracker at all. I bought my snappers on ebay. Just type in ‘cracker snappers’ and select the number you’d like to purchase. Here I’m sticking mine down with a little bit of double sided sticky tape along the top 30 cm edge of the paper.




You’ll now need to grab your loo rolls. 3 in total. Line them up along the top edge one after another and get rolling.








This is the fiddliest bit but it’s very doable. You need to grab some string (I used yellow and white salami string), place it around your cracker at the point the first two loo rolls touch, and start pulling. You want to edge the two loo rolls away from each other slightly and have the string pull the paper tightly together so the paper is pinched and you can tie a knot with the string, making a traditional cracker shape.






Once you’re happy with your shape you can tie your bow, cut off the excess string and take out the left hand loo roll. The two end loo rolls are only there to help with getting the right shape. It’s just the middle one that stays in the finished cracker.




Now it’s time to fill your cracker with whatever goodies you’d like to (that will fit!) I went for some Gold Wire ClipsMast Brother Chocolate and a HAY nail Clihttp://www.ifeelsmug.com/products/bathroom/all/clipper_golden. By all means include a joke and a hat too.










You then need to do the same with the string at this end to close up the cracker. When that’s is done you can remove this end’s loo roll too. And vola! Your very own bespoke cracker. Repeat the process for each guest at your Christmas table. I used two different papers that complimented each other so that I could make half with one paper and half with the other and lay them the finished crackers on the table alternately at the place settings. You can even personalise them further by adding the name of each guest on the cracker, using the cracker as a place name for your table. The world is your cracker/oyster! Happy Christmas you creative bunch. x







Lizzie for SMUG – The Pattern Collection

:: by Lizzie

Well, firstly, I’m so sorry to have been completely abscent on The Smuggler for such a long time. It’s been well over 3 months now since I posted my ‘5 Summer Staples for a City Girl’s Wardrobe’ post! (Take a look here if you’re interested). But oh how the summer has flown by.


I’ve had some lovely trips to Lisbon, Paris and Lodeve, as well as some wonderful times in London. Babies have been born (not mine, but ones that are very important to me) and I’m off to Rhodes next week. For the most part though, I’ve been beavering away on something very special to me, which I am both nervous and excited to get to share with you at last – my very own pattern collection!







It’s been a long time in the making. I’ve had SMUG for over 7 years now and it was always the plan to produce some of my own work to complement the products that I curate at SMUG by other designers from all over the world. It’s been such a pleasure collaborating with many of those designers on ‘exclusively for SMUG’ products, that my creative muscles were able to have a proper flex now and then. I’ve also been able to put lots of energy into the creative outlets I have when it comes to styling the shop and the brand as a whole. And of course, all of the developments, changes and growth at SMUG over the years have kept me very busy. But now, with my perfect team of Vienna, Manolya and Shannon, it seemed like the right time to knuckle under and get designing my own work.


So, here it is. There are currently 5 patterns in the collection and there are 3 more in the works which will launch very soon. The plan is to have upstairs at SMUG overflowing with Lizzie for SMUG product for your Christmas shopping needs so keep your eyes open for all the bits winging their way into the shop over the next few months.





For London Design Festival I wanted to focus more on the patterns themselves so although the show does feature some product samples as examples of how the patterns will be used, the stars of the show are the patterns themselves. Do come and pop in if you’re in the area. You can even get creative yourself and make name suggestions for some of my patterns and potentially win a Lizzie for SMUG cushion if your suggestion is chosen.


It’s the beginning of something really new and exciting for me as a designer. Having gained several years of experience through buying, styling and curating at SMUG and getting to know our customers, I hope I’ve managed to come up with an illustrative voice for this collection that is something fresh and different, that shows you more of who I am, but that clearly comes out of what SMUG is and continues to be. I’d love to know what you think. Thanks for reading.


Lizzie x